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An Introduction To Google My Business

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What Is Google My Business?

Google My Business (GMB) is a free service (at the moment) created by Google to help local business owners manage how they appear in Google search results. This includes, the Google My Business listing, the Google My Business website and Google Maps.

Google My Business Important?

Whether you like it or not, your business can and likely will get listed on Google. Anyone can enter your business name and register it, they can even supply information such as business hours, where you’re located, and so on. You should ensure that you are the person, as the business owner, managing your listing not someone else.

Once you claim your listing you will appear more credible to prospective customers and improve searcher trust. You will be able to add information and optimize your listing and convince more potential customers to buy your service or product and return in the future. Check out “5 Immediate Benefits to Claiming Your Business on Google” for more info.

Using Google My Business

It’s been a long time since Yellow Pages was the preferred way to find a local business, yet many companies still don’t take enough interest in their online presence. Often, business owners don’t realize that they could be improving their Google rankings, client base and profits exponentially (and easily).

This following pages will teach you trusted methods for improving your online presence and your local client base. This resource has been developed because we’re passionate about local marketing for small and medium sized businesses. We believe in educating our customers so that they can best utilize Google My Business and other tools that can pave their way to success in today’s increasingly digital world.

This free course will teach you how to become a GMB and local SEO master in a very short time. Featuring more than a dozen lessons and videos, this course offers every business owner the opportunity to become an expert.

You will be taken step-by-step through from basic to advance, building a strong foundation of knowledge that will prepare you to manage your GMB account and local online marketing in ways that you never dreamed possible.

It’s our goal to give you the keys to your success. Google My Business training is an absolute necessity for growing your local based business and therefore, your success.

Google My Business (GMB) is a tour de force when it comes to business visibility and localized SEO. Many SEO strategies and digital marketing efforts start with GMB because it drastically improves a business’ chance of getting noticed.

Google My Business is a free and easy-to-use tool that helps local people find your business on Google Search and Google Maps. You can provide potential customers with key information, such as your address, phone number and even your latest offer, allowing for an instant interaction. With the majority of searches now performed on mobile devices, you want to ensure that your information is readily available!

In today’s digital marketing and advertising economy, Google is the number one platform through which your prospects and new customers will find out about about your business and what you do.

Research also shows that businesses with detailed and complete online business listings are twice as likely to be considered reputable and reliable by consumers. 2020, with all its changes, is proving to be a big year for Google My Business, and if the predictions are true, GMB will be even more important in the coming years.

This is your one-stop shop for all information related to Google My Business. We’ve compiled this guide for one reason: To help small and medium sized business owners leverage this service to grow their business.

A U.S. consumer survey by Bright Local shows the following:

 

Shows How People Are Using Google My Business

Thanks to Bright Local

If you do not have good local online visibility you are NOT being found by up to two thirds of your potential customers.

Frequency of Use of Google My Business

Thank you Bright Local

Being listed in the Google Local 3 pack is more cost effective than placing local ads, which have been shown to only get 10% of clicks, the majority of clicks going to the Google My Business 3 pack or Local Finder (this shows when you click on the More Places at the bottom left of the 3 Pack).

Your customers will use your GMB listing to find out all kinds of information, as this illustration shows.

Use of Google My Business

What does Google My Business offer business owners?

Here’s a few of the most popular features:

Insights

these show customer activity and interaction, allowing businesses to learn what’s working—and what’s not—on their listing. In addition, it can help them understand their community better as they target new customers. How did searchers find your business? Where did they come from? How are your photos performing? Google My Business insights highlight the answers to these questions and helps businesses optimize and improve over time.

Posts

Easily post custom updates and offers on your local listing, inviting customers to make return visits and engage further with your business. Updates can be made anytime from your phone, tablet, or computer. Posts can be about any subject but typically are about limited-time offers, contest promotions, and partnership announcements.

Think of GMB Posts in a similar fashion to posts on Facebook. GMB offers another avenue to provide potential customers with info about your business.

Where Do Google My Business Posts Appear? – GMB Posts appear in the posts tab for users on mobile and on Google My Business Websites. Posts may also appear on Maps, Search, and the Overview tab for listings based on various signals.

What Information Can Posts Contain? – Posts can contain text (around 200 words or 1,500 characters), photos, videos and hyperlinks in the form of naked links and/or a button, such as Learn More.

At the moment there are 4 types of posts:

– What’s New Posts: These are posts containing general info you want to provide to the public. These posts are no longer visible after seven days but they still exist.
– Event Posts: If you’re planning on being involved in an event in some fashion then you can use this post to promote that. These types of post require a start and end date and time. This type of post remains visible until the expiry date.
– Offer Posts: If you’re offering any type of deal you can use this type of post to let people know. Like Event Posts, they require a start and end date and time andt remain visible until the expiry date. Google’s TOS state that this has to be a real offer.
– Product Posts: You can use these to really highlight a specific product your business sells. For example, a clothing store may highlight a particular line of shoes they carry. These posts are no longer visible after seven days but they still exist.

To keep your GMB fresh it is good to create a minimum of one post per week and if you share your posts to your social accounts you will see an impact on the effectiveness of your GMB.

Posts show up on your GMB Website.

Bookings

These allow customers to schedule an appointment or book services directly from your listing with a simple click. Integrated scheduling partners help you easily organize, track, and manage your bookings in one place.

Review Management

91% of consumers read online reviews, and 84% of people trust reviews as much as personal recommendations. Online reviews engage customers in two-way communications as you receive and respond to reviews.
Reviews from your customers can provide valuable feedback for your business, and
replying to reviews will help build your customers’ trust. When you reply to a review, your response will appear below your customer’s review on Google Search and Maps under the label “Response from the owner”. People on Google will see both the customer review and your response when they look at your Google reviews. Only the Business Owner can respond to Google Reviews.

Q&A

You can respond to customers’ direct questions about your business and pin frequently-asked inquiries for easy viewing.

Photos & Videos

Strong visuals are crucial for good first impressions—and they’re key to a more well-clicked business listing. Google My Business allows you to upload your best photos and videos to entice customers to visit you.

Research shows that 60% of consumers have searched for a business at least six times in the last year. So if your business checks these initial boxes, Google My Business could help you become a more accurately represented, visible, and visited business.

Conclusion

What’s the point of a GMB listing if it doesn’t lead to more business? Once you’ve got your business verified, you can visit your Google My Business dashboard and start updating info, uploading photos, and providing potential customers with useful information, like your business hours and attributes (e.g. free wifi, kid-friendly). The more information you supply, and the more you maintain the listing, the better.

Google My Business is an essential tool for local business owners. Within just a few minutes, you can have your listing verified and start showing up in searches from local customers trying to find a business like yours.

 

Resources

Local Consumer Review Survey 11/12/19 by Bright Local

Next Getting Started With Google My Business
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